Rich is the host of the popular game show called Cash Wheel.
Rich is a charming host with an ability to quickly deflate an awkward situation with humor, though even he becomes flustered when Stan begins stripping for the "Cash Shower." As someone who understands show business, he seems to appreciate Stan's showmanship.
Rich is an African American man with a large dark brown afro and a stereotypical 1970s handlebar mustache. He wears a sharp red suit, a yellow shirt, and a white tie with diagonal yellow stripes.